The purpose of the study is to determine the impact of promotional activities of airtel bangladesh limited promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion in the present competitive world if any business organization has to. The study revealed that the promotional activities of golden morn not only lead to increase in sales of the product but also impact, positively on the profit of the nestle nigeria plc that the personal selling strategy used in beverage industry has much impact on customer's disposition and patronage many consumers. Evaluate the practice of product branding and sales promotion effects on organizational growth • evaluate the practice of product branding and sales promotion as a strategy for insurance industries increase in share capital • examine the determinant for the choice of branding and packaging system. Or monetary promotions on brand loyalty have a greater or lesser effect for low and high involvement products “buy 2 get 20% off,” a monetary promotion, could have a positive impact on brand loyalty 5 strategy in marketing of consumer packed goods, accounting for almost a quarter of the marketing budget of. Abstract: the paper examined promotional strategy impacts on market share and profitability in coca-cola and 7up companies in lagos state, nigeria survey research method was adopted the study population was the staff in marketing positions in the selected companies questionnaire was administered on the. Important things that matters is getting the products to the notice of the potential customers production is the most aspect which the society currently focuses on because it includes all activities that create something of value based on this, marketing planners most design the promotional strategy with the. Influencing online indian consumers behavior and the connection between the different promotional tools and types of consumers they can develop the marketing strategies in order to convert potential customers into active customers and increase the sales as this is new need of the present era this study majorly focusses. Many theoretical researches in promotions have focused its aspects on pricing and its impact on consumer decision making this is might because much of the literature has focused on building and evaluating price promotion strategies this paper provides an indepth review on theoretical models, which.
The draft of marketing strategies therefore becomes the focus of various travel businesses to guarantee the brand for the invincible status in the market (barry 2010) the factors in consumer purchase intention is the major factor in marketers drafting marketing strategies to promote the sales volume with sales promotion. This paper analyzes the role played by brand loyalty in determining optimal price promotional strategies used by firms in a competitive setting (loyalty is operationalized as the minimum price differential needed before consumers who prefer one brand switch to another brand) our objective is to examine how loyalties. Objectives: to assess the impact of passive and active promotional strategies on patient acceptance of medication therapy management (mtm) services, and to identify reasons for patient acceptance or refusal methods: four promotional approaches were developed to offer mtm services to eligible patients, including. Introduction this project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the nigerian hotel industry (wing kwara hotel as a case study) attempts will be made to discuss certain vital.
Database technology aligned with digital printing of short runs of full colour promotional materials has had a dramatic impact on direct mail individualisation – information enabled tailoring independence of location – death of distance intelligence – informed strategy industry restructuring – redrawing. Get free research paper on impact of sale promotion strategies on customer patronage of breweries products ( nigerian breweries, onitsha)project topics and materials in nigeria this is approved for students in accountancy, business, computer science, economics, engineering, arts the importance, effect, causes,. Other promotions, such as price and gift offers, appeal more to consumers who do not purchase spirits so frequently and also attract people who are less brand and store loyal the case study provides clear evidence of the differential impacts which different promotional methods have on sales growth and the need to.
The impact of sales promotion on organisational performance a case study of guinness ghana breweries limited by festus walton (cemba) a thesis submitted to the department of marketing and corporate strategy, kwame nkrumah university of science and technology in partial. Marketing communication is very important and at the same time challenging in the organization the marketing communication mix elements have become the important players in the life of any businesses be it small, medium or large the objectives of this study are to examine the impact of sales promotional strategies on.
Effects of promotional strategies on the sales of an organistion a case study of unilever nigeria plc by ibrahim adekunle, agboola 11d / 27ba / 242 [email protected] 07031391303 a research project submitted in partial fulfilment of the award of a.
This paper empirically analyzes the formulation of competitive marketing strategies consist- ing of product quality levels, promotional expenditures and prices using a simultaneous- equation model, we examine the use of prices and promotional spending as signals or indica- tions of product quality, the impact of. Free essay: cultural context & it's impact on promotions for marketing campaigns & strategies it goes without saying, that the influence of cultural.
Obtained to effect customers decisions brassington and pettitt (2000) provide a new definition for sales promotion as “a range of marketing techniques designed within a strategic marketing framework to add extra value to a product or service over and above the “normal” offering in order to achieve specific sales and. The purpose of this study is to determine the effect of promotional strategies on competitive advantage of baby diapers distributors in nairobi a descriptive research design was used to establish the effect of promotional strategies on competitive advantage of baby diapers distributors in nairobi the target population was 21. Issue of the long-term impact that sp has on compa- nies' image and should contribute to a better under- standing of the relationship between the sp strategic potential and brand image, with a particular focus on premium brands in the fmcg markets 3 short- and long- term effects of sales promotion.